When friends order takeout, they will definitely encounter unpleasant takeout experiences such as soup spilling, and then they will be in a bad mood and give the merchant a bad review. Then the merchant will also be unhappy when seeing the bad review. Generally speaking, the reason for the bad review of takeout is because of the packaging problem. The quality of the takeout packaging box directly affects the consumer's shopping experience. For merchants, generally speaking, customers generally do not take the initiative to give good reviews, but they will definitely take the initiative to give bad reviews. Just like the barrel effect, you can have no long boards, but you must not have short boards. The so-called no news is good news. The motivation for a person who orders takeout to take the initiative to evaluate the merchant is often not how satisfied the meal is, but how bad the meal is.
Merchants may have a deep understanding of this. If you want to get a five-star good review from users, you need to write a small note, give discounts, send side dishes, and many other means to strive for it. On the contrary, if you are not careful, it is easy to get a one-star bad review if there is a problem in a small link, and most of the bad reviews are effective reviews with pictures and texts, and they are both emotional and expressive. On the takeout platform, bad reviews discourage users who want to place orders and seriously affect the exposure. There are so many negative reviews due to improper packaging, and the proportion of packaging problems in all negative reviews may be far beyond everyone's imagination. Aluminum foil lunch boxes, a new choice for takeout packaging, have many excellent features that solve many problems for merchants, reduce the rate of negative reviews, and thus increase the display volume.
In fact, a good takeout packaging must be functional first. Ensure food quality, easy to pack, and easy to transport, all based on reality. Although the cost of a single package is small, it accumulates into a lot. How to balance the added value such as cost performance and brand image requires merchants to grasp it according to their own matching customer base. The meaning of the existence of products is to meet the material needs of consumers, while the meaning of the existence of food packaging is to meet the spiritual needs of consumers. Good products need high-quality packaging to enhance their value, while bringing consumers more efficient and pleasant visual enjoyment, meeting the psychological and spiritual needs of consumers, and giving full play to the cultural and brand value of the product.
